Graphic Design and Web Design

What is good design? How does it serve your vision to support others from your heart? In working with a professional graphic designer, keep in mind that good design includes, although is not limited to the following:
Good design serves your vision.
Good design
aligns your vision with your heart.
Good design
conveys your values and intention.
Good design
simplifies the complex.
Good design
transforms multiple messages into easily digestible bits.
Good design
creates immediate branding with your products/services.
Good design
is clear, concise and readable.
Good design
communicates consistent well integrated information.
Good design
is readily accessible to others.
Good design
is easy to navigate in a book, training materials, multiple pages on a website, etc.
Good design
, when it’s good, there’s no need to call it good.
Good design
serves you well.

Design Samples

Portfolio 1 is available for your viewing while the rest is still under construction. Thank you for your patience.

Let’s use “snow” to communicate a variety of meanings from the same word. Over the last couple winters many locations across the globe have been experiencing an increase in snow storms which has caused varied emotional responses for many of us. Each “snow” word written below reflects a different emotional experience about snow. I speak about the “emotional response” of the viewer because that’s what draws your prospective client to you; it’s visceral. Maybe you resonate with some “snow” words more than others. Notice every time you said: “Ugh” to yet another storm, while someone else saw cozy, warm “Ugg” boots. Same word, different meanings. Get my drift.

The value of good design in promoting yourself speaks volumes about the perception of your business, service, product and creative vision in whatever field you pursue. Content, structure, communication, emotional response; all these attributes have either a positive, neutral or negative impact on your business and potential clients. Graphic Designers who excel creatively generally have a wealth of ideas that translate visually through the use of typography and other visual medium (photography, illustration, color, etc.). Designers think in terms of “The BIG Idea” or what is commonly known as a concept for your business, company, service or product. It’s ideal to have the concept resonate emotionally to your intended or potential user. When it does, the big idea characteristically affirms your intention, mission, values and business practices. Creating one consistent pulsating message that extends the arc of your print and web promotional design affirms this; however, when communication messages are not well planned, the overriding message is confusion, chaos and lack of credibility. Owning a computer does not make one a graphic designer by any stretch of the imagination. Designers study a rigorous four year program and graduate with a B.A./B.S. or B.F.A. in communication design and one can continue their studies at the M.F.A. and Ph.D. level.

Please contact me for an initial free consultation to learn more about how I can support you with powerful communication for your business, service, product and vision.

From my heart to yours, allow me to support your vision with clarity and consistent brand recognition. With over thirty years as a transformational catalyst in design and cross-cultural communication I have worked with organizations and individuals in the arts, medical, mind-body-spirit-holistic healing, non-profit, entertainment and educational environments. I have designed both print and web communications for international branding logo-identity, publications, books, information design (graphs and charts), packaging, posters, signage, exhibitions, CDs, training materials, and much more.